Privacy Policy
City Side Auto Body · Last updated: March 8, 2026
1. Information We Collect
Information You Provide
- •Contact Information: Name, email address, phone number, mailing address
- •Vehicle Information: Year, make, model, VIN, damage descriptions
- •Insurance Information: Insurance company name, claim numbers (when provided)
- •Photos: Vehicle damage photos uploaded through our estimate form
- •Communication Records: Messages, inquiries, and correspondence
Information Automatically Collected
- •Website Usage: IP address, browser type, pages visited, time on site
- •Analytics Data: Via Google Analytics and Vercel Analytics (see Section 4)
- •Advertising Data: Via Google Ads and Google Ads Conversion Tracking (see Section 4)
- •Call Tracking Data: Via CallRail for inbound calls from Google Ads campaigns (see Section 4)
- •Technical Information: Device type, operating system, referring websites
2. How We Use Your Information
- •Providing collision repair estimates and scheduling services
- •Communicating about your repair, appointments, and vehicle status
- •Processing insurance claims and documentation
- •Tracking and recording inbound calls from advertising campaigns for quality assurance and reporting
- •Measuring advertising campaign performance
- •Improving our website and service quality
- •Complying with legal obligations
3. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information.
Service Providers
- •Resend / SendGrid — Email delivery for estimates and communications. Form submissions are accessible to BodyShopLeads (our website provider) for lead delivery and monthly Google Ads reporting purposes.
- •CallRail, Inc. — Call tracking and recording for Google Ads campaigns
- •Google LLC — Analytics, advertising, and conversion tracking
- •Vercel Inc. — Website hosting and analytics
- •Parts suppliers — When necessary for obtaining repair estimates
Insurance Companies
We share relevant vehicle and claim information with your insurance company to process claims and obtain repair approvals.
BodyShopLeads (Website Provider)
BodyShopLeads (SM ETE LLC), our website and marketing provider, has access to form submission lead data for the purpose of delivering leads and providing monthly Google Ads performance reports to City Side Auto Body.
Legal Requirements
We may disclose information when required by law or to protect our legal rights.
4. Third-Party Services and Tracking Technologies
We use the following third-party technologies on this website, each disclosed individually:
Google Analytics — Analytics
We use Google Analytics to understand how visitors interact with our website. It collects pages visited, time on site, geographic location (city/state level), device type, browser, and traffic sources. Data is processed by Google LLC.
Opt out: tools.google.com/dlpage/gaoptout
Privacy: policies.google.com/privacy
Google Search Console — Search Analytics
We use Google Search Console to monitor our website's search performance and identify technical issues. This tool does not collect personal information directly from visitors.
Vercel Analytics — Analytics
Our website is hosted on Vercel, which provides privacy-friendly aggregate analytics (page views, performance metrics). Vercel Analytics does not use cookies or collect personally identifiable information.
Privacy: vercel.com/legal/privacy-policy
Google Ads — Advertising
We use Google Ads to advertise our services. Google may use cookies to show our ads to users who have visited our site.
Privacy: policies.google.com/privacy
Google Ads Conversion Tracking — Analytics / Advertising
We use Google Ads Conversion Tracking to measure when visitors complete actions on our website (such as submitting a contact form) after clicking one of our ads. This uses cookies to associate user activity with ad clicks.
Resend / SendGrid — Email Delivery
We use Resend (and/or SendGrid) to deliver email communications including estimates, appointment confirmations, and service updates. Form submissions are accessible to BodyShopLeads (our website provider) for lead delivery and monthly reporting purposes. BodyShopLeads retains lead data from this website for reporting on Google Ads campaign performance.
Privacy: resend.com/legal/privacy-policy
CallRail — Call Tracking & Recording
We use CallRail to track and record inbound phone calls generated through our Google Ads campaigns. Calls are recorded for quality assurance and performance reporting purposes. Callers are informed of recording via an automated disclosure message at the start of the call. Call recordings and data are processed by CallRail, Inc. and are accessible to BodyShopLeads for campaign reporting purposes.
Privacy: callrail.com/privacy
5. Maryland Privacy Rights
These rights apply to Maryland residents under applicable Maryland and federal privacy laws.
Right to Know
Request information about the personal information we collect, our purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete
Request deletion of personal information we've collected, subject to certain exceptions.
Right to Correct
Request correction of inaccurate personal information.
Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
How to Exercise Your Rights
- •Email: autobody@city-side.com with "Privacy Request" in the subject line
- •Phone: 301-868-8100
- •Mail: 6320 Aaron Lane, Clinton, MD 20735
We will respond within 45 days.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:
- •Encrypted data transmission (HTTPS/TLS)
- •Access controls limiting who can view personal information
- •Regular review of our data collection and storage practices
No method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your personal information.
7. Data Retention
8. Call Recording Disclosure
Inbound phone calls to City Side Auto Body that originate from our Google Ads campaigns may be routed through CallRail and are subject to call recording. Callers are informed of recording via an automated disclosure message at the start of the call. Call recordings are used for quality assurance and advertising performance reporting purposes only.
9. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience on our website:
Essential Cookies
Required for basic website functionality. The site may not work properly without these.
Analytics Cookies
Used by Google Analytics and Vercel Analytics to understand how visitors use our website.
Advertising Cookies
Used by Google Ads and Google Ads Conversion Tracking to measure advertising effectiveness and show relevant ads.
Preference Cookies
Remember your settings and preferences on return visits.
You can control cookies through your browser settings. Opt out of Google advertising cookies at: adssettings.google.com
10. Opt-Out Mechanisms
- •Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout
- •Google Personalized Ads: adssettings.google.com
- •Network Advertising Initiative: optout.networkadvertising.org
- •CallRail Call Tracking Opt-Out: If you prefer not to be tracked via a CallRail number, you may call our direct business line.
- •Email Communications: Contact us directly to opt out of non-essential communications
11. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us immediately and we will take steps to remove that information.
12. International Visitors
Our website is hosted in the United States. If you are visiting from outside the United States, your information will be transferred to, stored, and processed in the United States.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the 'Last updated' date. Your continued use of our website after changes constitutes acceptance of the updated policy.
14. Contact Information
City Side Auto Body
Address: 6320 Aaron Lane, Clinton, MD 20735
Phone: 301-868-8100
Email: autobody@city-side.com
For privacy rights requests, contact us by email or phone with "Privacy Request" in the subject. We will respond within 45 days.
This privacy policy is governed by Maryland law and complies with applicable Maryland and federal privacy regulations.