Multi-OEM Certified Woman-Owned Business

Privacy Policy

City Side Auto Body · Last updated: March 8, 2026

This privacy policy complies with applicable Maryland and federal privacy laws. Maryland residents have specific rights regarding their personal information as outlined in Section 5.

1. Information We Collect

Information You Provide

  • Contact Information: Name, email address, phone number, mailing address
  • Vehicle Information: Year, make, model, VIN, damage descriptions
  • Insurance Information: Insurance company name, claim numbers (when provided)
  • Photos: Vehicle damage photos uploaded through our estimate form
  • Communication Records: Messages, inquiries, and correspondence

Information Automatically Collected

  • Website Usage: IP address, browser type, pages visited, time on site
  • Analytics Data: Via Google Analytics and Vercel Analytics (see Section 4)
  • Advertising Data: Via Google Ads and Google Ads Conversion Tracking (see Section 4)
  • Call Tracking Data: Via CallRail for inbound calls from Google Ads campaigns (see Section 4)
  • Technical Information: Device type, operating system, referring websites

2. How We Use Your Information

  • Providing collision repair estimates and scheduling services
  • Communicating about your repair, appointments, and vehicle status
  • Processing insurance claims and documentation
  • Tracking and recording inbound calls from advertising campaigns for quality assurance and reporting
  • Measuring advertising campaign performance
  • Improving our website and service quality
  • Complying with legal obligations

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information.

Service Providers

  • Resend / SendGrid — Email delivery for estimates and communications. Form submissions are accessible to BodyShopLeads (our website provider) for lead delivery and monthly Google Ads reporting purposes.
  • CallRail, Inc. — Call tracking and recording for Google Ads campaigns
  • Google LLC — Analytics, advertising, and conversion tracking
  • Vercel Inc. — Website hosting and analytics
  • Parts suppliers — When necessary for obtaining repair estimates

Insurance Companies

We share relevant vehicle and claim information with your insurance company to process claims and obtain repair approvals.

BodyShopLeads (Website Provider)

BodyShopLeads (SM ETE LLC), our website and marketing provider, has access to form submission lead data for the purpose of delivering leads and providing monthly Google Ads performance reports to City Side Auto Body.

Legal Requirements

We may disclose information when required by law or to protect our legal rights.

4. Third-Party Services and Tracking Technologies

We use the following third-party technologies on this website, each disclosed individually:

Google Analytics — Analytics

We use Google Analytics to understand how visitors interact with our website. It collects pages visited, time on site, geographic location (city/state level), device type, browser, and traffic sources. Data is processed by Google LLC.

Opt out: tools.google.com/dlpage/gaoptout
Privacy: policies.google.com/privacy

Google Search Console — Search Analytics

We use Google Search Console to monitor our website's search performance and identify technical issues. This tool does not collect personal information directly from visitors.

Vercel Analytics — Analytics

Our website is hosted on Vercel, which provides privacy-friendly aggregate analytics (page views, performance metrics). Vercel Analytics does not use cookies or collect personally identifiable information.

Privacy: vercel.com/legal/privacy-policy

Google Ads — Advertising

We use Google Ads to advertise our services. Google may use cookies to show our ads to users who have visited our site.

Privacy: policies.google.com/privacy

Google Ads Conversion Tracking — Analytics / Advertising

We use Google Ads Conversion Tracking to measure when visitors complete actions on our website (such as submitting a contact form) after clicking one of our ads. This uses cookies to associate user activity with ad clicks.

Resend / SendGrid — Email Delivery

We use Resend (and/or SendGrid) to deliver email communications including estimates, appointment confirmations, and service updates. Form submissions are accessible to BodyShopLeads (our website provider) for lead delivery and monthly reporting purposes. BodyShopLeads retains lead data from this website for reporting on Google Ads campaign performance.

Privacy: resend.com/legal/privacy-policy

CallRail — Call Tracking & Recording

We use CallRail to track and record inbound phone calls generated through our Google Ads campaigns. Calls are recorded for quality assurance and performance reporting purposes. Callers are informed of recording via an automated disclosure message at the start of the call. Call recordings and data are processed by CallRail, Inc. and are accessible to BodyShopLeads for campaign reporting purposes.

Privacy: callrail.com/privacy

5. Maryland Privacy Rights

These rights apply to Maryland residents under applicable Maryland and federal privacy laws.

Right to Know

Request information about the personal information we collect, our purposes for collecting it, and the categories of third parties with whom we share it.

Right to Delete

Request deletion of personal information we've collected, subject to certain exceptions.

Right to Correct

Request correction of inaccurate personal information.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

How to Exercise Your Rights

We will respond within 45 days.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

  • Encrypted data transmission (HTTPS/TLS)
  • Access controls limiting who can view personal information
  • Regular review of our data collection and storage practices

No method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your personal information.

7. Data Retention

Customer repair records7 years
Lead data (form submissions)Retained for Ads reporting
Call recordings~90 days (CallRail)
Website analytics26 months
Advertising conversion data30–90 days
Email communicationsUntil deletion requested

8. Call Recording Disclosure

Inbound phone calls to City Side Auto Body that originate from our Google Ads campaigns may be routed through CallRail and are subject to call recording. Callers are informed of recording via an automated disclosure message at the start of the call. Call recordings are used for quality assurance and advertising performance reporting purposes only.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website:

Essential Cookies

Required for basic website functionality. The site may not work properly without these.

Analytics Cookies

Used by Google Analytics and Vercel Analytics to understand how visitors use our website.

Advertising Cookies

Used by Google Ads and Google Ads Conversion Tracking to measure advertising effectiveness and show relevant ads.

Preference Cookies

Remember your settings and preferences on return visits.

You can control cookies through your browser settings. Opt out of Google advertising cookies at: adssettings.google.com

10. Opt-Out Mechanisms

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information without parental consent, please contact us immediately and we will take steps to remove that information.

12. International Visitors

Our website is hosted in the United States. If you are visiting from outside the United States, your information will be transferred to, stored, and processed in the United States.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the 'Last updated' date. Your continued use of our website after changes constitutes acceptance of the updated policy.

14. Contact Information

City Side Auto Body

Address: 6320 Aaron Lane, Clinton, MD 20735

Phone: 301-868-8100

Email: autobody@city-side.com

For privacy rights requests, contact us by email or phone with "Privacy Request" in the subject. We will respond within 45 days.

This privacy policy is governed by Maryland law and complies with applicable Maryland and federal privacy regulations.